Use data to make
effective business decisions

Overview

Bachelor of Science Business Analytics

Course Code:JPT(N/345/6/1138) 01/26 MQA/PA14197

Duration: 3 Years

Intake: September

Delivery Model: Full time (3+0) in Malaysia OR
spend up to two years in the UK (2+1 and 1+2)

Description

Business Analytics at Southampton Malaysia allows you to gain the specialist skills needed to help organisations understand their customers. You will also learn how to use data to make effective business decisions and develop the mathematical skills needed to gain insights from a range of data sources, including the internet and social media.

Why Study This Course

Accredited by CIMA

Pathway to the UK*. Complete your Southampton business degrees either in Malaysia or in the UK

Quality education at affordable fee. Save up to 60% of the tuition fee compared to completing the programme in the UK

*Transfer arrangement to the UK The overall programme structure is flexible, allowing you to discover and pursue your own interests, either by choice of options or, if appropriate, by transferring to Southampton’s UK campus. UK campus transfers are subject to students meeting the requirements of the programme, capacity at the relevant campus and UoS Faculty/UoSM approval.

Course Structure

The course is made up of a combination of modules. Compulsory modules provide a thorough grounding in the key concepts of business and business analytics. You can choose from a range of optional modules to reflect your personal interests or future career aspirations. Options may include topics like digital business models, and operations management.

Year 1

- Ideas that Shaped the Business World
- Technologies that Shaped the Business World
- Introduction to Management
- Foundations of Business Analytics or Management Analysis
- Financial Accounting for Business
- Management Accounting
- Key skills for Business

Year 2

SAS Base Programming
Principles and Practice of Management Science
Business Forecasting
Business Simulation

Optional modules:

Financial Management
Digital Business Models
Digital Marketing for Business
Operations Management
Innovation, Technology and the Environment
Principles of Audit and Taxation
Making Successful Decisions

Year 3

Final Project
Knowledge Management
Data Mining for Marketing
Optimization
Analytics in Action

Optional modules:

Career opportunities

University of Southampton degrees are highly valued by employers and studying at both our Malaysia and Southampton Campuses will equip you with the skills to operate globally.

Our Business Analytics degree prepares you for a wide range of career paths in financial sector, retail consultancy and public sector.

Possible roles for Business Analytics graduates include:

Risk analyst
Data analyst
Data scientist
Business analyst

Southampton Business School graduates have secured roles in organisations including:

Deloitte
Ernst & Young (EY)
PricewaterhouseCoopers (PwC)
Proctor & Gamble
Times Group

Fee and scholarships

Malaysian student:

RM38,500 per annum

International student:

RM44,600 (£8,109) per annum

We offer up to 100% scholarships. Chat with our counsellors to understand your options.

Entry requirements

A-level
AAB

IB
34 points overall, 17 at Higher Level

STPM
AAB

UEC
AAAAB

Monash University Foundation Year
70% pass overall

Other Foundation Years will be considered on a case by case basis

SPM/GCSE
Applicants must hold SPM/GCSE mathematics at grade B/6

English language qualifications
Band B (IELTS 6.5 overall, with a minimum of 5.5 in all components or GCE O-Level (1119 Grade C))

Our typical entry requirements may subject to change. If you are unsure about your qualification or results, please contact our professional team of counsellors, or speak to your school’s guidance counsellors.

Apply by 10 August to enjoy RM5,000 grant!

Have more questions? Let us help you.

The university collects information about its students for various academic, administrative, health and safety reasons. The information is processed in accordance with the Malaysian Personal Data Protection (PDP) Act 2010, and is disclosed to third parties only with the individual’s consent or to meet statutory obligations. The information provided on this application form will be stored electronically and used for administrative purposes only by the University.

Despite being the youngest employee where I work, I feel extremely well prepared for the responsibilities of my role as a Business Analyst, which I think is largely due to the innovative studies at Southampton. Lecturers really encourage team working, and debating ideas and techniques with my peers and professors truly enhanced my experience.

Andrea Sabia
BSc Business Analytics University of Southampton

Our academics

Assoc. Professor Dr. Md Hamid Uddin received his Ph.D. degree in Finance from the National University of Singapore and taught at the same institution. He also taught at the University of Dhaka, Prince Sultan University, the University of Sharjah, and Taylor's University before joining the University of Southampton Malaysia. Dr. Hamid held several key administrative roles in the past. For example, he was the Director of the Doctoral Programme at Taylor's University Malaysia. At the University of Sharjah UAE, he was a member of the college council for the College of Business Administration; he also served in several important committees such as curriculum development, study plans, and academic research. Dr. Hamid is an active researcher who supervised several Ph.D. students, implemented research projects, and published widely within the broader disciplinary area covering Finance, Accounting, and Economics.

Dr. Joe Lo Ying Tuan is an Assistant Professor at the University of Southampton Malaysia. His research interests are in the area of service quality, relationship marketing, branding, and emotions, where his papers are published in peer-reviewed international journals. Joe holds a first-class honours degree in Marketing from University Teknologi Malaysia, at which he later attained his PhD in Management. Prior to joining the University of Southampton, he taught a range of business management and marketing subjects at Sunway College Johor Bahru and Victoria University. He is also a member of the Malaysian Institute of Management (MIM), Institute of Marketing Malaysia (IMM), and a member of The Global Inside Sales.

Dr. Lau Teck Chai is an Associate Professor with Southampton Business School. Previously he was an Associate Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. He obtained his BSc in Business Administration (Decision Science and Financial Management) from University of Montana, USA, MBA (Strategic Management) from Universiti Teknologi Malaysia (UTM) and Doctor of Business Administration (Marketing) from Southern Cross University, Australia. In Universiti Tunku Abdul Rahman, he had served as Coordinator, Head of Programme (PhD and MPhil), Head of Programme (MBA and MBA (Corporate Governance)), Head of Department (Management) and Head of Department (International Business). Dr. Lau is a prolific researcher and had published extensively in books, book chapters, international journals and conference proceedings. Many of the published papers are indexed in Clarivate Analytics and SCOPUS, and widely cited internationally.

Bachelor of Science
Business Analytics

Get up to 100% scholarships when you apply today!

Use data to make
effective business decisions

Overview