facebook pixel

Bachelor of Science
Business Analytics

Get up to 100% scholarships when you apply today!

Use data to make
effective business decisions


Bachelor of Science Business Analytics

Course Code:JPT(N/345/6/1138) 01/26 MQA/PA14197
Duration: 3 Years
Intake: September
Delivery Model: Full time (3+0) in Malaysia OR
spend up to two years in the UK (2+1 and 1+2)


Business Analytics at Southampton Malaysia allows you to gain the specialist skills needed to help organisations understand their customers. You will also learn how to use data to make effective business decisions and develop the mathematical skills needed to gain insights from a range of data sources, including the internet and social media.

Why Study This Course

icon 2 2
Accredited by CIMA
i 7
Pathway to the UK*. Complete your Southampton business degrees either in Malaysia or in the UK
icon 4 1
Quality education at affordable fee. Save up to 60% of the tuition fee compared to completing the programme in the UK

Course Structure

The course is made up of a combination of modules. Compulsory modules provide a thorough grounding in the key concepts of business and business analytics. You can choose from a range of optional modules to reflect your personal interests or future career aspirations. Options may include topics like digital business models, and operations management.
    • Ideas that Shaped the Business World 
    • Technologies that Shaped the Business World
    • Introduction to Management
    • Foundations of Business Analytics or Management Analysis
    • Financial Accounting for Business
    • Management Accounting
    • Key skills for Business
  • SAS Base Programming
  • Principles and Practice of Management Science
  • Business Forecasting
  • Business Simulation

Optional modules:

  • Financial Management
  • Digital Business Models
  • Digital Marketing for Business
  • Operations Management
  • Innovation, Technology and the Environment
  • Principles of Audit and Taxation
  • Making Successful Decisions
  • Final Project
  • Knowledge Management
  • Data Mining for Marketing
  • Optimization
  • Analytics in Action

Optional modules:

  • Managing Innovation
  • Customer Insight
  • Marketing in the Digital Age
  • Risk Management
  • Project Management
  • Managing High Growth Business

University of Southampton degrees are highly valued by employers and studying at both our Malaysia and Southampton Campuses will equip you with the skills to operate globally.

Our Business Analytics degree prepares you for a wide range of career paths in financial sector, retail consultancy and public sector.

Possible roles for Business Analytics graduates include:

  • Risk analyst
  • Data analyst
  • Data scientist
  • Business analyst

Southampton Business School graduates have secured roles in organisations including:

  • Deloitte
  • Ernst & Young (EY)
  • PricewaterhouseCoopers (PwC)
  • Proctor & Gamble
  • Times Group

Malaysian student:

  • RM38,500 per annum

International student:

  • RM44,600 (£8,109) per annum

We offer up to 100% scholarships. Chat with our counsellors to understand your options.


34 points overall, 17 at Higher Level



Monash University Foundation Year
70% pass overall

Other Foundation Years will be considered on a case by case basis

Applicants must hold SPM/GCSE Mathematics at grade B/6

English language qualifications
Band B (IELTS 6.5 overall, with a minimum of 6.0 in all components or GCE O-Level (1119 Grade C))

The University of Southampton Malaysia accepts various English Language Tests, to read more: https://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page

Our typical entry requirements may subject to change. If you are unsure about your qualification or results, please contact our professional team of counsellors, or speak to your school’s guidance counsellors.

Apply now to enjoy RM5,000 grant!

Available on a first come, first served basis.

Have more questions? Let us help you.

    The university collects information about its students for various academic, administrative, health and safety reasons. The information is processed in accordance with the Malaysian Personal Data Protection (PDP) Act 2010, and is disclosed to third parties only with the individual’s consent or to meet statutory obligations. The information provided on this application form will be stored electronically and used for administrative purposes only by the University.

    Business Analytics Andrea Sabia scaled

    Despite being the youngest employee where I work, I feel extremely well prepared for the responsibilities of my role as a Business Analyst, which I think is largely due to the innovative studies at Southampton. Lecturers really encourage team working, and debating ideas and techniques with my peers and professors truly enhanced my experience.

    Andrea Sabia 
    BSc Business Analytics University of Southampton 

    Our academics

    Dr. Md Hamid Uddin
    Dr. Md Hamid UddinHead of Business Programmes
    Read More
    Assoc. Professor Dr. Md Hamid Uddin received his Ph.D. degree in Finance from the National University of Singapore and taught at the same institution. He also taught at the University of Dhaka, Prince Sultan University, the University of Sharjah, and Taylor's University before joining the University of Southampton Malaysia. Dr. Hamid held several key administrative roles in the past. For example, he was the Director of the Doctoral Programme at Taylor's University Malaysia. At the University of Sharjah UAE, he was a member of the college council for the College of Business Administration; he also served in several important committees such as curriculum development, study plans, and academic research. Dr. Hamid is an active researcher who supervised several Ph.D. students, implemented research projects, and published widely within the broader disciplinary area covering Finance, Accounting, and Economics.
    Dr. Joe Ying Tuan Lo
    Dr. Joe Ying Tuan LoAssistant Professor , Business Management Lecturer
    Read More
    Dr. Joe Lo Ying Tuan is an Assistant Professor at the University of Southampton Malaysia. His research interests are in the area of service quality, relationship marketing, branding, and emotions, where his papers are published in peer-reviewed international journals. Joe holds a first-class honours degree in Marketing from University Teknologi Malaysia, at which he later attained his PhD in Management. Prior to joining the University of Southampton, he taught a range of business management and marketing subjects at Sunway College Johor Bahru and Victoria University. He is also a member of the Malaysian Institute of Management (MIM), Institute of Marketing Malaysia (IMM), and a member of The Global Inside Sales.
    Dr Teck Chai Lau
    Dr Teck Chai LauAssociate Professor , Business Management Lecturer
    Read More
    Dr. Lau Teck Chai is an Associate Professor with Southampton Business School. Previously he was an Associate Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. He obtained his BSc in Business Administration (Decision Science and Financial Management) from University of Montana, USA, MBA (Strategic Management) from Universiti Teknologi Malaysia (UTM) and Doctor of Business Administration (Marketing) from Southern Cross University, Australia. In Universiti Tunku Abdul Rahman, he had served as Coordinator, Head of Programme (PhD and MPhil), Head of Programme (MBA and MBA (Corporate Governance)), Head of Department (Management) and Head of Department (International Business). Dr. Lau is a prolific researcher and had published extensively in books, book chapters, international journals and conference proceedings. Many of the published papers are indexed in Clarivate Analytics and SCOPUS, and widely cited internationally.