Giving you an edge in
the job market
Overview
Bachelor of Science Marketing
Course Code: JPT(N/342/6/0220) 01/26 MQA/PA14195
Duration: 3 Years
Intake: September
Delivery Model:
Full time (3+0) in Malaysia OR
spend up to two years in the UK (2+1 and 1+2)
Description
Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour. You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions. Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.
Why Study This Course
Top 3 in the UK for Marketing (Complete University Guide, 2020)
Top 10 for Business, Management and Marketing (Guardian University, 2020)
Pathway to the UK*. Complete your Southampton business degrees either in Malaysia or in the UK
Course Structure
Year 1 modules will introduce you to the key concepts and techniques in Marketing and Business Analytics, as well as related areas of business and management. In Year 2, you will develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. In your final year, you will get to demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.
- Introduction to Marketing
- Introduction to Management
- Management Analysis or Foundations of Business Analytics
- Strategic Marketing Decisions
- Introduction to Accounting and Financial Control
- Technologies that Shaped the Business World
Optional modules:
- Foundations of Microeconomic
- Ideas that Shaped the World
- Commercial Law
- Key Skills for Business
- Digital Marketing
- Analytics for Marketing
- Business Research
- Services Value for Digital Managers
- Marketing Communications and Media Management
Optional modules:
- Organisational Effectiveness
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- Making Successful Decisions
- Data Mining for Marketing
- Digital Marketing: Engaging with the Customer
- Dissertation
- Measuring Marketing Effectiveness
- Marketing Simulation
- Measuring Marketing Effectiveness
Optional modules:
- Corporate Social Responsibility and Sustainable Business
- Risk Management
- Project Management
- New Venture Development
University of Southampton degrees are highly valued by employers. Studying at Southampton will equip you with the skills to operate globally.
Possible roles for Marketing graduates include:
- Marketing manager
- Digital account manager
- Brand manager
- Social media manager
- Data analyst
- Marketing consultant
Companies our graduates have gone on to work for include:
- Publicis
- Kantar
- Sony Pictures
- Ogilvy
Malaysian student:
- RM38,500 per annum
International student:
- RM44,600 (£8,109) per annum
We offer up to 100% scholarships. Chat with our counsellors to understand your options.
A-level
AAB
IB
34 points overall, 17 at Higher Level
STPM
AAB
UEC
AAAAB
Monash University Foundation Year
70% pass overall
Other Foundation Years will be considered on a case by case basis
SPM/GCSE
Applicants must hold SPM/GCSE Mathematics at grade B/6
English language qualifications
Band B (IELTS 6.5 overall, with a minimum of 6.0 in all components or GCE O-Level (1119 Grade C))
The University of Southampton Malaysia accepts various English Language Tests, to read more: https://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page
Our typical entry requirements may subject to change. If you are unsure about your qualification or results, please contact our professional team of counsellors, or speak to your school’s guidance counsellors.
Apply now to enjoy RM5,000 grant!
Available on a first come, first served basis.
Have more questions? Let us help you.
The university collects information about its students for various academic, administrative, health and safety reasons. The information is processed in accordance with the Malaysian Personal Data Protection (PDP) Act 2010, and is disclosed to third parties only with the individual’s consent or to meet statutory obligations. The information provided on this application form will be stored electronically and used for administrative purposes only by the University.
The modern course has challenged my academic ability, and I love how the content is constantly reviewed and updated to reflect trends in the marketing sector, ensuring we are knowledgeable and well-equipped to take on roles when we graduate.
Ellis Metcalf
BSc Marketing University of Southampton
Our academics
+607 560 2560