Giving you an edge in
the job market

Overview

Bachelor of Science Marketing

Course Code: JPT(N/342/6/0220) 01/26 MQA/PA14195

Duration: 3 Years

Intake: September

Delivery Model: Full time (3+0) in Malaysia OR
spend up to two years in the UK (2+1 and 1+2)

Description

Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour. You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions. Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.

Why Study This Course

Top 3 in the UK for Marketing (Complete University Guide, 2020)

Accredited by the Institute of Direct and Digital Marketing (IDM)

Pathway to the UK. Complete your Southampton business degrees either in Malaysia or in the UK

Course Structure

Year 1 modules will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management. In Year 2, you will develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. In your final year, you will get to demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.

Year 1

Introduction to Marketing
Introduction to Management
Management Analysis or Foundations of Business Analytics
Strategic Marketing Decisions
Introduction to Accounting and Financial Control
Technologies that Shaped the Business World

Optional modules:

Foundations of Microeconomic
Ideas that Shaped the World
Commercial Law
Key Skills for Business

Year 2

Digital Marketing
Analytics for Marketing
Business Research
Services Value for Digital Managers
Marketing Communications and Media Management

Optional modules:

Organisational Effectiveness
Entrepreneurial Management
Human Resource Management
Management Ethics
Making Successful Decisions

Year 3

Data Mining for Marketing
Digital Marketing: Engaging with the Customer
Dissertation
Measuring Marketing Effectiveness
Marketing Simulation
Measuring Marketing Effectiveness

Optional modules:

Corporate Social Responsibility and Sustainable Business
Risk Management
Project Management
New Venture Development

Career opportunities

University of Southampton degrees are highly valued by employers. Studying at Southampton will equip you with the skills to operate globally.

Possible roles for Marketing graduates include:

Companies our graduates have gone on to work for include:

Publicis
Kantar
Sony Pictures
Ogilvy

Fee and scholarships

Malaysian student:

RM38,500 per annum

International student:

RM44,600 (£8,109) per annum

We offer up to 100% scholarships. Chat with our counsellors to understand your options.

Entry requirements

A-level
AAB

IB
34 points overall, 17 at Higher Level

STPM
AAB

UEC
AAAAB

Monash University Foundation Year
70% pass overall

Other Foundation Years will be considered on a case by case basis

SPM/GCSE
Applicants must hold SPM/GCSE mathematics at grade B/6

English language qualifications
Band B (IELTS 6.5 overall, with a minimum of 5.5 in all components or GCE O-Level (1119 Grade C))

Our typical entry requirements may subject to change. If you are unsure about your qualification or results, please contact our professional team of counsellors, or speak to your school’s guidance counsellors.

Apply by 10 August to enjoy RM5,000 grant!

Have more questions? Let us help you.

The university collects information about its students for various academic, administrative, health and safety reasons. The information is processed in accordance with the Malaysian Personal Data Protection (PDP) Act 2010, and is disclosed to third parties only with the individual’s consent or to meet statutory obligations. The information provided on this application form will be stored electronically and used for administrative purposes only by the University.

The modern course has challenged my academic ability, and I love how the content is constantly reviewed and updated to reflect trends in the marketing sector, ensuring we are knowledgeable and well-equipped to take on roles when we graduate.

Ellis Metcalf
BSc Marketing University of Southampton

Our academics

Assoc. Professor Dr. Md Hamid Uddin received his Ph.D. degree in Finance from the National University of Singapore and taught at the same institution. He also taught at the University of Dhaka, Prince Sultan University, the University of Sharjah, and Taylor's University before joining the University of Southampton Malaysia. Dr. Hamid held several key administrative roles in the past. For example, he was the Director of the Doctoral Programme at Taylor's University Malaysia. At the University of Sharjah UAE, he was a member of the college council for the College of Business Administration; he also served in several important committees such as curriculum development, study plans, and academic research. Dr. Hamid is an active researcher who supervised several Ph.D. students, implemented research projects, and published widely within the broader disciplinary area covering Finance, Accounting, and Economics.

Dr. Joe Lo Ying Tuan is an Assistant Professor at the University of Southampton Malaysia. His research interests are in the area of service quality, relationship marketing, branding, and emotions, where his papers are published in peer-reviewed international journals. Joe holds a first-class honours degree in Marketing from University Teknologi Malaysia, at which he later attained his PhD in Management. Prior to joining the University of Southampton, he taught a range of business management and marketing subjects at Sunway College Johor Bahru and Victoria University. He is also a member of the Malaysian Institute of Management (MIM), Institute of Marketing Malaysia (IMM), and a member of The Global Inside Sales.

Dr. Lau Teck Chai is an Associate Professor with Southampton Business School. Previously he was an Associate Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. He obtained his BSc in Business Administration (Decision Science and Financial Management) from University of Montana, USA, MBA (Strategic Management) from Universiti Teknologi Malaysia (UTM) and Doctor of Business Administration (Marketing) from Southern Cross University, Australia. In Universiti Tunku Abdul Rahman, he had served as Coordinator, Head of Programme (PhD and MPhil), Head of Programme (MBA and MBA (Corporate Governance)), Head of Department (Management) and Head of Department (International Business). Dr. Lau is a prolific researcher and had published extensively in books, book chapters, international journals and conference proceedings. Many of the published papers are indexed in Clarivate Analytics and SCOPUS, and widely cited internationally.

Bachelor of Science
Marketing

Get up to 100% scholarships when you apply today!

Giving you an edge in
the job market

Overview