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Bachelor of Science

Get up to 100% scholarships when you apply today!

Giving you an edge in
the job market


Bachelor of Science Marketing

Course Code: JPT(N/342/6/0220) 01/26 MQA/PA14195
Duration: 3 Years
Intake: September
Delivery Model: Full time (3+0) in Malaysia OR
spend up to two years in the UK (2+1 and 1+2)


Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour. You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions. Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.

Why Study This Course

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Top 3 in the UK for Marketing (Complete University Guide, 2020)
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Top 10 for Business, Management and Marketing (Guardian University, 2020)
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Pathway to the UK*. Complete your Southampton business degrees either in Malaysia or in the UK

Course Structure

Year 1 modules will introduce you to the key concepts and techniques in Marketing and Business Analytics, as well as related areas of business and management. In Year 2, you will develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. In your final year, you will get to demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.

  • Introduction to Marketing
  • Introduction to Management
  • Management Analysis or Foundations of Business Analytics
  • Strategic Marketing Decisions
  • Introduction to Accounting and Financial Control
  • Technologies that Shaped the Business World

Optional modules:

  • Foundations of Microeconomic
  • Ideas that Shaped the World
  • Commercial Law
  • Key Skills for Business
  • Digital Marketing
  • Analytics for Marketing
  • Business Research
  • Services Value for Digital Managers
  • Marketing Communications and Media Management

Optional modules:

  • Organisational Effectiveness
  • Entrepreneurial Management
  • Human Resource Management
  • Management Ethics
  • Making Successful Decisions
  • Data Mining for Marketing
  • Digital Marketing: Engaging with the Customer
  • Dissertation
  • Measuring Marketing Effectiveness
  • Marketing Simulation
  • Measuring Marketing Effectiveness

Optional modules:

  • Corporate Social Responsibility and Sustainable Business
  • Risk Management
  • Project Management
  • New Venture Development

University of Southampton degrees are highly valued by employers. Studying at Southampton will equip you with the skills to operate globally.

Possible roles for Marketing graduates include:

  • Marketing manager
  • Digital account manager
  • Brand manager
  • Social media manager
  • Data analyst
  • Marketing consultant

Companies our graduates have gone on to work for include:

  • Publicis
  • Kantar
  • Sony Pictures
  • Ogilvy

Malaysian student:

  • RM38,500 per annum

International student:

  • RM44,600 (£8,109) per annum

We offer up to 100% scholarships. Chat with our counsellors to understand your options.


34 points overall, 17 at Higher Level



Monash University Foundation Year
70% pass overall

Other Foundation Years will be considered on a case by case basis

Applicants must hold SPM/GCSE Mathematics at grade B/6

English language qualifications
Band B (IELTS 6.5 overall, with a minimum of 6.0 in all components or GCE O-Level (1119 Grade C))

The University of Southampton Malaysia accepts various English Language Tests, to read more: https://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page

Our typical entry requirements may subject to change. If you are unsure about your qualification or results, please contact our professional team of counsellors, or speak to your school’s guidance counsellors.

Apply now to enjoy RM5,000 grant!

Available on a first come, first served basis.

Have more questions? Let us help you.

    The university collects information about its students for various academic, administrative, health and safety reasons. The information is processed in accordance with the Malaysian Personal Data Protection (PDP) Act 2010, and is disclosed to third parties only with the individual’s consent or to meet statutory obligations. The information provided on this application form will be stored electronically and used for administrative purposes only by the University.

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    The modern course has challenged my academic ability, and I love how the content is constantly reviewed and updated to reflect trends in the marketing sector, ensuring we are knowledgeable and well-equipped to take on roles when we graduate.

    Ellis Metcalf
    BSc Marketing University of Southampton 

    Our academics

    Dr. Md Hamid Uddin
    Dr. Md Hamid UddinHead of Business Programmes
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    Assoc. Professor Dr. Md Hamid Uddin received his Ph.D. degree in Finance from the National University of Singapore and taught at the same institution. He also taught at the University of Dhaka, Prince Sultan University, the University of Sharjah, and Taylor's University before joining the University of Southampton Malaysia. Dr. Hamid held several key administrative roles in the past. For example, he was the Director of the Doctoral Programme at Taylor's University Malaysia. At the University of Sharjah UAE, he was a member of the college council for the College of Business Administration; he also served in several important committees such as curriculum development, study plans, and academic research. Dr. Hamid is an active researcher who supervised several Ph.D. students, implemented research projects, and published widely within the broader disciplinary area covering Finance, Accounting, and Economics.
    Dr. Joe Ying Tuan Lo
    Dr. Joe Ying Tuan LoAssistant Professor , Business Management Lecturer
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    Dr. Joe Lo Ying Tuan is an Assistant Professor at the University of Southampton Malaysia. His research interests are in the area of service quality, relationship marketing, branding, and emotions, where his papers are published in peer-reviewed international journals. Joe holds a first-class honours degree in Marketing from University Teknologi Malaysia, at which he later attained his PhD in Management. Prior to joining the University of Southampton, he taught a range of business management and marketing subjects at Sunway College Johor Bahru and Victoria University. He is also a member of the Malaysian Institute of Management (MIM), Institute of Marketing Malaysia (IMM), and a member of The Global Inside Sales.
    Dr Teck Chai Lau
    Dr Teck Chai LauAssociate Professor , Business Management Lecturer
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    Dr. Lau Teck Chai is an Associate Professor with Southampton Business School. Previously he was an Associate Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. He obtained his BSc in Business Administration (Decision Science and Financial Management) from University of Montana, USA, MBA (Strategic Management) from Universiti Teknologi Malaysia (UTM) and Doctor of Business Administration (Marketing) from Southern Cross University, Australia. In Universiti Tunku Abdul Rahman, he had served as Coordinator, Head of Programme (PhD and MPhil), Head of Programme (MBA and MBA (Corporate Governance)), Head of Department (Management) and Head of Department (International Business). Dr. Lau is a prolific researcher and had published extensively in books, book chapters, international journals and conference proceedings. Many of the published papers are indexed in Clarivate Analytics and SCOPUS, and widely cited internationally.